Provide a strategy for TD Bank to foster lifelong customer relationships with students and recent graduates.
Research: Conducted secondary research and interviews to 20 different students and graduates in different stages of loan taking and repayment in order to understand the needs and desires of student loan borrowers. Used insights to create personas including their story as well as their financial journey.Solution: A mentorship program which allows more-experienced financial customers to share their experiences with those contemplating a student loan. Experienced customers who participate earn rewards from the bank. Their interaction occurs through an social website called PIVOT, where they can also participate in a loan-repayment challenge where they can team up with other students to repay their student loans.
This project earned an honorable mention.
Cecilia Arredondo, Ashley Kempher, Kysrten Sanderson, Sepideh Shahi, Ricardo Elizondo